Known as: "El Gallo de la Salsa". (The Rooster) (born June 14, 1955) is a salsa singer and bandleader. Rojas's music career began in 1975 when he auditioned with Pedro Conga and his International Orchestra and was hired as a singer.

After a short period of time, he left the band and joined the "Conjunto Borincuba", conducted by Justo Betancourt, as lead singer. With this band, he participated in the recording of "Con Amor" (With Love) which became a hit in 1978.

That same year Rojas joined the Fania All-Stars and had a hit song with "El Campesino" (The Farmer). After spending some time with the Fania All-Stars, Rojas decided to form his own band the "Conjunto Borincano", but the venture was short lived.

In 1987 and 1989, he had hits with the salsa versions of the ballads "Noche de Bodas" (Wedding Night), and "Quiereme Como Soy" (Love me the way I am). These were accomplished after he joined the "Puerto Rican Power" band.

In 1990, Rojas went "solo" and recorded the albums "Condename" (1990) "Sensual" (1991) and "A Mi Estilo" (My Style) (1994), however it was his 1995 recording "Por Propio Derecho" (On my own right), that placed Rojas on the Latin Billboards hit list.

He gained the recognition he always wanted when he won a double Platinum Record Award, the Paoli Prize for "Best Salsa Artist of the Year" and an "ACE" Award.In 1996, Rojas had hits with Humildemente (Humbly) and Pal' Pueblo (For my town), he also released 20th Aniversario, Alegrias y Penas and Navidad con Tito in 1999.

Rojas continued to record music steadily into the new millenium. His most recent album album "Sin Comentarios" (Without Comments) was released in 2007.